Recognizing Vendor Lock in and how to avoid it.
Whether you supply in
formation technology, or merely use it, you will benefit from understanding, classifying and measuring switching costs. The “friction-free” economy is a fiction; look for more lock-in, not less, as the information age progresses. Hal Varian 1998
It looks like NetApp is taking lessons from Hal Varian’s playbook-
During the last earnings conference call, Network Appliance’s Chief Executive Dan Warmenhoven said the company is seeing software subscriptions grow and become a larger portion of total revenue. Software subscriptions can “embed the company with customers for years” and provide recurring revenue to boost cash flow, he said.
Click here for a great powerpoint by Hal Varian on Lock in
