{"id":402,"date":"2007-02-27T09:56:00","date_gmt":"2007-02-27T09:56:00","guid":{"rendered":"https:\/\/blog.zerowait.com\/?p=402"},"modified":"2007-02-27T09:56:00","modified_gmt":"2007-02-27T09:56:00","slug":"402","status":"publish","type":"post","link":"https:\/\/blog.zerowait.com\/index.php\/2007\/02\/27\/402\/","title":{"rendered":""},"content":{"rendered":"

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Last week we learned that NetApp’s executives consider IBM sales efforts incremental. If that is the case , then I suspect after looking up IBM sales numbers, that IBM management must consider their rebranded NetApp sales insignificant to their bottom line.<\/p>\n

“IBM is very focused on what I call white space, which is where we are not covered,” Mendoza said. “For example, state and local government, and retail. So it’s largely incremental for us.”<\/span><\/a>

IBM Numbers for 2005<\/span><\/span><\/p>\n

Revenue $91,134.000,000.00<\/span>
Cost of Goods Sold $54,602,000,000.00
Gross Profit $36,532,000,000.00
Gross Profit Margin 40.1%
NetApp\u2019s number for IBM\u2019 sales = about $60,000,000
That means that IBM branded NetApp’s unit sales <\/span>are much less than 1% of IBM\u2019s sales. By the way, NetApp is reporting sales of $2,066,000,000.00 for 2006.<\/p>\n

Would you consider that insignificant to IBM, or inc<\/span>remental as NetApp\u2019s Mendoza states? It could be both. But I think the sales are probably much more important to NetApp than to IBM. I wonder how it makes IBM sales folks feel to know their efforts are merely incremental? Does IBM have a bonus plan and sales contest to help determine who is their most insignificant and increme<\/span>ntal NetApp sales person of the year? : )
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Last week we learned that NetApp’s executives consider IBM sales efforts incremental. If that is the case , then I suspect after looking up IBM sales numbers, that IBM management must consider their rebranded NetApp sales insignificant to their bottom … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.zerowait.com\/index.php\/wp-json\/wp\/v2\/posts\/402"}],"collection":[{"href":"https:\/\/blog.zerowait.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.zerowait.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.zerowait.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/\/blog.zerowait.com\/index.php\/wp-json\/wp\/v2\/comments?post=402"}],"version-history":[{"count":0,"href":"https:\/\/blog.zerowait.com\/index.php\/wp-json\/wp\/v2\/posts\/402\/revisions"}],"wp:attachment":[{"href":"https:\/\/\/blog.zerowait.com\/index.php\/wp-json\/wp\/v2\/media?parent=402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/blog.zerowait.com\/index.php\/wp-json\/wp\/v2\/categories?post=402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/blog.zerowait.com\/index.php\/wp-json\/wp\/v2\/tags?post=402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}