Monthly Archives: December 2007

Another NetApp customer rescued

A few weeks ago a NetApp power user who was considering giving his NetApp infrastructure to the grim reaper called us with his problem. NetApp refused to sell the customer 72 GB drives which they needed to provide their Oracle … Continue reading

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NetApp’s SSP , is it a punative “Tax” on legacy storage.

Outrage is building in NetApp’s reseller channel as NetApp continues to redefine resellers’ best accounts in an effort to build their own representatives’ sales figures. NetApp acts towards resellers as if they are a missionary sales force working to generate … Continue reading

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Happy Holiday

          Zerowait will be closed until Wednesday the 26th, have a great holiday!  

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Can Loyalty be purchased or must it be earned?

Loyalty is priceless and Is neither sold nor bought. Alas, how few who seem to know Its value as they ought.” Thornton W. Burgess Over many years in business (18), and many transactions (thousands), with many customers (hundreds), Zerowait has … Continue reading

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Cisco is going to open their Kimono?

Imagine if you were a small company with a limited budget that had to build a big storage and archiving application to provide Storage As a Service (SAaS) . Being a small company without layers of hierarchy allows you to … Continue reading

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Customers creating solutions that Vendors might not like

A few months ago I hosted a dinner party for about ten of our customers in Los Angeles. During the dinner our customers compared war stories of infrastructure problems they had encountered and discussed various strategies for negotiating with vendors … Continue reading

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NetApp’s strategy of Shock and Awe

Over the last many years that we have been working with NetApp products we have never been able to discern any long term marketing strategy. At least now they admit they are not talking about their strategy though. “NetApp isn’t … Continue reading

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Business planning is always unpredictable

This week I was in Atlanta and Denver and right now I am in Denver Airport writing this blog. Traveling to see customers at the end of the year is interesting, most folks are in a reflective mood and thinking … Continue reading

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Google’s Gdrive and Storage services

A few years ago when storage was a hot new thing, and the internet was still in boom times there was a company called Storagenetworks that got lots exciting press coverage.In 2000 one well respected analyst was enthusiastic.. Business is … Continue reading

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Sales droids are the same in every business

What I noticed at the RSNA conference this week is that there are a lot of competitive solutions being offered for PACS ( image archives) and that there seems to be a lot of marketing dollars being spent on spinning … Continue reading

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