It sounds like Sun is looking at a long term Value Pricing strategy.

I was not in Denver this week, but many of the people I respect were. Chris Mellor often has some good insights, and here are some good nuggets from his report.

****”The promise is disk capacity at near raw disk prices, nt that Sun said that but why else produce this most commodity-like drive shelves unless you aim to undercut the EMC & Netapps of this world and their eye-watering prices for additional capacity. Buy a Sun storage product instead and add capacity via low-cost rack shelves like these.”****

****”Open Solaris gets a full NAS stack as CIFS is being added to it. That means people can build NAS products using it and compete with NetApp and EMC NAS – remember the JBODS? Open Solaris gets NDMP and failover too, both active:active and active:passive.”****

****”Of course the StorageTek customer base attending Forum got a loud, long and strong pro-Solaris message but that, being founded on Sun’s renewed and very public commitment to storage, went down okay. You get a feeling that a corner has been turned. Things are on the up and up and this product roadmap indicates that the future for Sun’s customers looks good.”****

From this report it looks like SUN is strategically going after the storage space with value priced equipment. My question remains whether Sun will be able to align their sales force with their customers’ desire for long term support and service over the their sales force’s tactical commissions for box pushing strategy. Are numbers shipped more important than long term customer relationships for service and support? It depends on your point of view.

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The first lesson of economics is scarcity: there is never enough of anything to fully satisfy all those who want it. The first lesson of politics is to disregard the first lesson of economics. Thomas Sowell

You can’t make this up….

Experienced computer professionals are being cut at Sun, EDS and Intel and yet politicians are helping to issue more H-1B Visas to foreign workers. So there are enough workers but American companies don’t want to pay them? Could this coincidence be the result of some influencing of our government ?

READ MORE

“For many established workers, the picture is less pretty than it is for new graduates. For instance, Electronic Data Systems Corp. said in a filing to the U.S. Securities and Exchange Commission last month that it was offering an early retirement program to about 12,000 of its 50,000 U.S. workers (download PDF).

Sun Microsystems Inc. said this week that it plans to cut 1,500 employees as part of a workforce reduction program announced in early August. And Intel Corp. recently confirmed that its IT staff is being cut by as much as 10% after an anonymous blogger described the layoff process in detail.

Those actions indicate that “midcareer workers better beware,” said Ron Hira, an assistant professor of public policy at RIT and author of the book Outsourcing America (American Management Association, 2005).

“The same firms that are laying off thousands are clamoring that they need more foreign workers,” Hira said. “One interpretation of this phenomenon is that companies have no interest in retraining or retaining incumbent workers to fill those positions.”

On Monday, the U.S. government began issuing about 85,000 H-1B visas for its new fiscal year — a total that is well short of what the high-tech industry says it needs for workers from overseas. Industry efforts to raise the annual H-1B cap have faltered as part of broader immigration-reform legislation, but proponents are still pushing Congress for an increase.”

Perhaps it is geography or specific states tax and employment policies that are causing these hiring and layoff anomalies. For example, Zerowait is always looking to add experienced IT engineers to our workforce, but it is hard to find folks with the specific set of technical requirements we need in Delaware. But I trust that Economics will help us find the solution in the long run.

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Moore’s Law meets Physics and Economics at the same time..

Over the last few months many customers of ours have noticed that upgrading their filers to the newest systems seems to provide little performance dividend, and therefore keeping older systems running makes more sense now.

Over the weekend there was an article in the Wall Street Journal that did a little to explain why new Filers may not be that much faster then older Filers.

From the WSJ

“Chip speeds more or less hit a plateau about four years ago because the devices started generating too much heat. If past trends had continued, microprocessors would be about 20 times faster than they currently are. This is a problem. Microprocessors that run faster can do more.

Designers are trying to work around the problem by putting several processors on each chip. But it is hard for programmers to write software that does a lot of things simultaneously. So far, they haven’t devised any “must have” programs that encourage consumers to buy new chips.

The great plateau has had a drastic effect on chip sales. There is less reason for computer users to replace their hardware and little reason for hardware companies to buy the most advanced chips, which are the most profitable for chip makers. The total revenue Intel and AMD earn from microprocessors has been shrinking steadily since 2003.

This hardly means the industry is in a death spiral. But it does mean microprocessors are in danger of becoming more of a commodity, like memory chips.”

In my previous post I touched on Apple’s adoption of ZFS, other folks are asking interesting questions also.

As Matt Asay says in his posting.

“This, however, is allegedly only the tip of the iceberg of Apple’s adoption of ZFS, making the outcome of NetApp’s lawsuit important to more than just Sun.

Now, if I were NetApp, there are a few companies that would be extremely unwise to sue or otherwise involve in a lawsuit. Apple is one of those. I don’t think I’d want that PR nightmare and the hordes of Apple faithful that would be screaming for NetApp’s head.”

“Open source is the 21st Century’s. Get with the times, NetApp.”

The future of technology may depend on companies looking at open source code as a natural resource. Maybe future Silicon Valley companies will begin marketing software and products like Evian does water and Conoco does oil. There is a premium paid for the Evian’s brand and for Conoco’s brand and delivery of a consistent product. Will future storage consumers pay a premium for a brand and consistency?

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What is Apple up to?

One of our readers sent this…

Apple has seeded version 1.1 of ZFS (Zettabyte File System) for Mac OS X to Developers this week. The preview updates a previous build released on June 26, 2007.

In the release notes, Apple confirms that the original release of Mac OS X Leopard (10.5) will only offer Read-Only ZFS. As a result, no ZFS pools or filesystems can be modified or created under 10.5.0. This developer’s preview enables full read/write capability, including the creation/destruction of ZFS pools and filesystems.

ZFS is described as “a fundamentally new approach to data management. We’ve blown away 20 years of obsolete assumptions, eliminated complexity at the source, and created a storage system that’s actually a pleasure to use.”

The initial version of Mac OS X 10.5 Leopard is rumored to be released on October 26th, 2007. It’s unclear when Leopard will incorporate full Read/Write ZFS support, but it seems clear that Apple is working on adding this functionality.”

Apple seems to be taking a strategic approach to a lot of things lately. Their consumer electronics work almost flawlessly, and their Laptops are so much nicer than PC’s, could they be taking baby steps into the storage marketplace? Can they build a sustainable enterprise storage business at consumer electronics price points?

Also this is interesting

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“Failure is the only opportunity to begin again more intelligently.” Henry Ford

Sun has announced that it is going to vigorously go after the storage market now, and I think it’s new ZFS product is a great way to do it. It seems that every couple of days we have customers asking us about the viability of the Sun Thumper as a storage platform and whether Sun will support it strategically for a term of three, five, or seven years.

According to Sun’s President.
” I’m radically increasing Sun’s focus on storage today.”

“Why? Because the market’s only going to grow, for as long as we’re on this earth, and I believe our talent and assets give us a big sustainable advantage – that we’re planning on exploiting. Aggressively. “

The issue as I see it is whether Sun can commit to a long term marketing, sales and support strategy or not. Our customers clearly want to partner with a company that takes a long term view of their strategic infrastructure investments and is not just driven by the commission cycle of its sales teams. If Sun can truly implement a strategic long term service and support strategy there are many customers ready, but if Sun continues to send sales people who are merely box sellers into the field an opportunity for long term stable growth in the storage market will probably be squandered.

Therefore, I have a couple of questions for Sun’s president –
1) How are you compensating your newly revamped storage sales team?
2) Will you be compensating your sales people with higher commissions on long term service and support contracts than you do for selling hardware ?
3) Can you clearly define the efforts Sun is making to align your sales goals with your prospective customers long term storage strategies?

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Can NetApp Compete with Western Digital and Iomega on the Small Business and Medium Business market?

Data Storage News
24 September 2007
Speed boost for external storage
By Chris Mellor, Techworld

“Western Digital and Iomega have introduced better external storage products for small and medium enterprises.”

“The MyBook Office Edition from Western Digital has from 320GB to 1TB of storage in a paperback-book-sized desktop enclosure. It connects to a host server or PC by USB 2.0 and offers automatic and continuous backup. Working files can be set so that any change to them is backed up, thus providing continuous data protection.”

“The Pro NAS 150d Server is also a rackmounted product and offers up to 3TB of storage plus the Windows file services support.”

“They also offer hot-swap drives and Retrospect backup software. The 200r additionally has CA eTrust Antivirus software and BrightStor ARCserve OEM edition with Disaster Recovery.”

“Both products support file access by Windows, Unix and Linux clients. The 150d 3TB Server is shipping now for $1,699 (about £850 at ordinary conversion rates). The 200r 1TB Server will be available later this month for $1,899 (about £950). The NAS 200r 1TB Server with Print will also be available later this month for $2,499 (about £1,250).”

It seems that the price delta on the FAS2050 and FAS2020 for the general SMB marketplace may be too high. But there are specific segments that may need a NetApp solution, but then since they use the Intel Celeron and have very little memory it may be hard to find those niches.

The market or government intervention will determine the winners over time.

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There may be affordable solutions coming for transporting storage mirrors and archives over longer distances.

From the Wall street Journal

“”We can no longer rely on last-generation technology, which has essentially remained unchanged for 40 years, to power Internet performance,” says Mr. Roberts, who is 69 years old. Last month, his start-up, Anagran Inc., introduced a piece of gear called the flow router that he says can help modernize the Internet. The equipment analyzes Web traffic to discern whether it is an email, a movie or a phone call and then carves out the bandwidth needed for transmission.”

“Mr. Roberts isn’t the only networking pioneer dissatisfied with earlier achievements. Len Bosack, the 55-year-old co-founder and former chief technology officer of networking giant Cisco Systems Inc., helped commercialize routers, the core piece of networking equipment that allows computers to communicate with one another. Yet he now terms such gear “less and less adequate” for today’s Internet needs. Last month, his company, XKL LLC, unveiled a system that allows businesses to connect to underground cables that have nearly 100 times the capacity of current telecommunications pipes.”

Is there a possibility that these companies can work with large storage users to make affordable mirrors possible?

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Conventional Wisdom is often wrong, but sometimes it is related to NetApp storage.

In this week’s Economist is an article called Advanced biofuels Ethanol, schmethanol ..

“Everyone seems to think that ethanol is a good way to make cars greener. Everyone is wrong

SOMETIMES you do things simply because you know how to. People have known how to make ethanol since the dawn of civilisation, if not before. Take some sugary liquid. Add yeast. Wait. They have also known for a thousand years how to get that ethanol out of the formerly sugary liquid and into a more or less pure form. You heat it up, catch the vapour that emanates, and cool that vapour down until it liquefies.

The result burns. And when Henry Ford was experimenting with car engines a century ago, he tried ethanol out as a fuel. But he rejected it—and for good reason. The amount of heat you get from burning a litre of ethanol is a third less than that from a litre of petrol. What is more, it absorbs water from the atmosphere. Unless it is mixed with some other fuel, such as petrol, the result is corrosion that can wreck an engine’s seals in a couple of years. So why is ethanol suddenly back in fashion? That is the question many biotechnologists in America have recently asked themselves.”

The article goes on to explain how Dr. Craig Venter is involved in the Biofuel efforts,
“These firms, however, have one other competitor. His name is Craig Venter. Dr Venter, a veteran of biotechnological scraps ranging from gene patenting to the private human-genome project, has been interested in bioenergy for a long time. To start with, it was hydrogen that caught his eye, then methane—both of which are natural bacterial products. But now that eye is shifting towards liquid fuels. His company, modestly named Synthetic Genomics (and based, unlike the others, on the east side of America, in Rockville, Maryland), is reluctant to discuss details, but Dr Venter, too, is taken with the pharmaceutical analogy. Indeed, he goes as far as to posit the idea of clinical trials for biofuels—presumably pitting one against another, perhaps with petroleum-based products acting as the control, and without the drivers knowing which was which.”

And Dr Venter’s company is a big user of NetApp equipment and often hosts the DC NetApp user group. And so there you see a relationship between Biofuel research and NetApp storage.

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Former Network Appliance Manager Charged With Embezzlement – US Attorney
….Here is the link
Posted on Wednesday, September 26, 2007

LAWFUEL – Former Transportation Manager of Network Appliance Corporation Charged Over $ 90,000 in Personal Expenses to Corporation

SAN JOSE – United States Attorney Scott. N. Schools announced that Bernadette Escue, the former Global Transportation Manager of Network Appliance Corporation, (“Network”) was charged yesterday afternoon with wire fraud. According to the Information filed in San Jose federal district court, Ms. Escue, 41, used her position to embezzle over $90,000 by charging personal expenses to her company charge cards.

According to the Information, Ms. Escue was Network’s Global Transportation Manager and worked in Network’s Sunnyvale, California facility. The Information states that between February 2001 and October 2003, Ms. Escue fraudulently charged over $90,000 in personal expenses on Network corporate credit cards, including $12,900 for her son’s tuition at a private high school in San Francisco.

Joseph Fazioli is the Assistant United States Attorney who is prosecuting the case with the assistance of Legal Assistant Susan Kreider. The prosecution is the result of an investigation by the Federal Bureau of Investigation.

**********
Another Link in SF paper.

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Congressional Earmarks for SAN’s.

Nothing should surprise us anymore…

Storage Area Network Earmark

“$1,000,000 to Eisenhower Medical Center for Storage Area Network”

Sponsor:

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Storage Area Network Earmark

“$3,000,000 to University of California – Redlands for Spintronics Memory Storage Technology”

Sponsor:

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