If you want to understand today, you have to search yesterday. ~Pearl Buck

NetApp has recently put on a push to engage the channel to help it ramp up NetApp’s anemic sales numbers. In the past, NetApp has used the channel as a missionary sales force and then abruptly pulled the best accounts for themselves, leaving the channel with the sales & market development costs, while taking the profits directly. Eventually the good storage channel companies get wise to this tactic, and don’t do business with folks engaged in this type of strategy.

In his new role, Morris is responsible for all NetApp channel relationships and sales strategies across Australia and New Zealand, including increasing the level of channel engagement, growing the NetApp Platinum Partner portfolio and broadening the business though the NetApp key distributor, Avnet. He is also charged with the task of managing and growing strategic partnerships with IBM and major systems integrators.

As NetApp ramps up its efforts to make friends with the storage channel just remember to read your history. Google makes it all so easy.