Network Appliance has new logo

First they shuffle the players in their executive suite, now they come out with a new Logo. I wonder when they will change their corporate philosophy?

I certainly hope this re branding works better than the New Coke did. Quite frankly, I always like the spinning disk idea of the NetApp look, this new look of a staple has me confused. What do staples have to do with storage? Perhaps this is all part of a Lock In Strategy like Hal Varian would describe? Staples as an icon to show how good NetApp is at locking customers into their proprietary technologies?

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