First they shuffle the players in their executive suite, now they come out with a new Logo. I wonder when they will change their corporate philosophy?
I certainly hope this re branding works better than the New Coke did. Quite frankly, I always like the spinning disk idea of the NetApp look, this new look of a staple has me confused. What do staples have to do with storage? Perhaps this is all part of a Lock In Strategy like Hal Varian would describe? Staples as an icon to show how good NetApp is at locking customers into their proprietary technologies?
