“Market research can establish beyond the shadow of a doubt that the egg is a sorry product and that it obviously will not continue to sell. Because, after all, eggs won’t stand up by themselves, they roll too easily, are too easily broken, require special packaging, look alike, are difficult to open, won’t stack on the shelf.”
I explained how we were introduced to NetApp’s Registered Service Provider program at a NetApp Conference in San Francisco, and how we became one of the first RSP’s supporting companies like Computer Science Corporation (CSC). I explained that we sold filers to the Jet Propulsion Lab, and Interliant, TTSG and so many others. And the customer asked me what happened to what sounds like a great working relationship. And I had to answer that we still don’t know why NetApp canceled our relationship, but it turned out to be the best thing that ever happened to Zerowait.
What we found while being NetApp resellers was that there are lot of companies that were very unhappy with the high cost of NetApp’s support and service policies. However, as a NetApp reseller we were not allowed to sell used or compatible equipment to NetApp customers. But when our contract was canceled, we were free to provide third party support to those disaffected customers. So, we developed a niche market and have grown the business very successfully.
Once the Eggshell was broken we saw a beautiful opportunity as the egg spilled out in front of us. Out of adversity, we developed a growing business that is dedicated to providing High Availability service and support for NetApp’s products at reasonable prices. Because we are no longer tied to NetApp we can provide unbiased answers to our customers who are looking for solutions to their most vexing technical and budgetary problems related to NetApp hardware.