The Economist this week leads with a story about the falling dollar.

For Zerowait, and our NetApp customers, a falling dollar is a good thing. Currently, our European and Asian NetApp business is about 20% of our total yearly sales. A falling dollar means our Asian and European customers will be able to purchase our storage at a lower cost because their currencies will buy more dollars, and our NetApp storage is sold in dollars. This in turn means that Zerowait will be able to buy more inventory in the USA, and offer our European, Asian and American customers even lower prices.

The more customers we win, the more inventory we get, and the lower our overall pricing can be. It is a circle based on a competitive markets model that would make Adam Smith proud!