“It has become dramatically clear that the foundation of corporate integrity is personal integrity.” (DiPiazza, Sam, CEO of PriceswaterhouseCoopers. May 13, 2003. It’s All Down to Personal Values. http:www.pwcglobal.com).

Jon Toigo called me on Wednesday and asked me if I had heard anything about tax trouble involving NetApp. I told him that I did not know anything regarding this issue, but I would look into it in the afternoon. By the afternoon his Blog had some insightful comments on the issue from someone who understands the financial aspects better than I do.

A short time after our conversation a customer sent me this link to an article which is worth reading completely.

And by the afternoon I had been sent a couple of other links which were interesting in regards to NetApp’s Culture and Business Ethics, but this one was the most interesting from the San Jose Mercury

Splitting fact from fiction and hype is often difficult in the technology sector, what Karl Von Clausewitz said about war can apply to technology also. – “Many intelligence reports in war are contradictory; even more are false, and most are uncertain. “

From the Wall Street Journal 12/2/06

Marketing hype and sales puffery are one aspect of the business technology culture that most purchasers understand and kid each other about. Financial hype and puffery are taken a lot more seriously. I hope it all works out okay for NetApp, Dave Hitz and the gang created some great technology that many customers depend on for their data integrity. The better NetApp does, the bigger Zerowait’s market becomes, therefore, I hope they solve these issues quickly.

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