We are Optimistic

This week I traveled to the ICANN conference in Toronto http://toronto45.icann.org/  and also visited several of our customers in and around Toronto. The amount of construction going on in Toronto is incredible and the Ontario economy is doing very well according to the customers I visited. The ICANN events were interesting and it was great catching up with my friends and customers from around the world that were attending the conference. The folks I spoke to at ICANN are optimistic about the future growth opportunities that the new Top Level Domains will bring about, and it is good to talk to people who are enthusiastic about the opportunities that are unfolding in their business sectors. Coincidentally the Canadian press has an article today that points to the optimistic view of the Canadian business folks I met with this week:

“Canadian manufacturers are feeling optimistic about their futures as they foresee a sales shift over the next three years towards Europe and developing countries, according to a study released Thursday by their industry’s main association.

Sales within their home provinces, to the rest of Canada and to the United States will remain the dominant markets for Canadian goods, but most companies expect to expand their reach to other markets, according to the survey of 649 Canadian companies released by the Canadian Manufacturers and Exporters association.

“Companies expect globalization pressures will propel a shift in where they do business,” the analysis conducted in August by a coalition of 52 industry associations found.”

All of the customers I met with have tremendous storage needs in multiple global locations, and they are looking for ways to cut costs on their data storage. Zerowait has provided many of them with NetApp storage support for many years, and they are also embracing our SimplStor products for their archiving and image/graphics storage requirements. 

Reacting to this globalization of our business niche, and the requests of our Australian customers for a local office, Zerowait opened our Australian office in 2011 and our business is thriving in Australia.  Over the next few years we expect our global business to grow to about 50% of Zerowait’s revenues. Working internationally has challenges, but our customers like that we help them control their enterprise storage costs around the world with our affordable storage support and hardware solutions.

The Oil and Gas industry has always been global, and has always required vast amounts of storage. During the first week in November, Farat Buta, our EU sales manager, will be traveling from the UK to the SEG show in Las Vegas to work with us in booth 107. Farat will be working with many of our international clients who will be there, helping them meet their storage growth objectives with our affordable storage products and services.

Finally, in November Zerowait will be celebrating its 21st year in business. When I look back over the past 21 years and see what our team has accomplished and how we have built the company from my dream into an international company I am very impressed with our staff.  But more importantly, I am very optimistic about the next 21 years and I know that we can help our customers in new ways as technology improves and globalization increases.


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